installation
Client
Avión Tequila | Stanley Korshak
Agency
Wheelhouse Innovations
Location
Dallas, Texas
Year
2020
As creative director at Wheelhouse Innovations, I had the chance to provide clients with engaging events and out-of-the-box marketing. When the Covid-19 pandemic hit in 2020 the events industry came to a halt. Our team was able to dream up some unexpected opportunities for Avion Tequila consumers to interact with the product during the holiday season. My team and I, along with the support and collaboration of Stanley Korshak’s creative director, filled all 12 windows with vibrant colors, life-size exotic animals, and the most exquisite fashion for the season. It was a perfect space to increase the brand’s awareness for its holiday campaign, “Give Extra”.
Client
Avión Tequila | Tootsies
Agency
Wheelhouse Innovations
Location
Houston, Texas
Year
2020
Houston has a big nightlife scene full of glitz and glam so I worked with Tootsie’s visual director to create 8 windows and an interior entrance installation that showcased their winter party looks full of festive sparkles and much “spirit” thanks to Avion Tequila.
Client
Avión Tequila | Tootsies
Agency
Wheelhouse Innovations
Location
Dallas, Texas
Year
2020
Tootsies Dallas specializes in American and elite European designers so I worked with their creative director to find an expression that would resonate with their customers while giving an unexpected and refined message to celebrate the holidays with Avion Tequila. We came up with antique teak doors from India, a life-size baby elephant and tortoise with Swarovski crystal detailing, and plenty of gold palms and flora. The entryway window was also a photo op for customers to interact with by entering through the Indian teak door.
Client
Marriott Gaylord Texan, Tequila Speak Easy
Agency
Wheelhouse Innovations
Location
Grapevine, Texas
Year
2019
The Gaylord Texan had a small and narrow unused space near their Riverwalk Cantina and wanted to activate the space in order to highlight their tequila portfolio. I worked with the hotel and muralist to creatively direct the project from start to finish including staying on budget, coordinating installation teams and telling the “legend of tequila” story visually through murals to elevate the space. Muralist: Dallas Mural Sisters
Client
Perrier Jouët | Four Seasons
Agency
Wheelhouse Innovations
Location
Dallas, Texas
Year
2019
Perrier Jouët approached Wheelhouse Innovations about designing and installing a photo op wall by their restaurant. This wall would need to be versatile and changeable. I designed the first wall to reflect the bottle, bursting with anemone flowers and pumpkins for the fall/winter season. For for spring/Mother’s Day, I transitioned the wall by adding roses, the Four Seasons logo at the hotel’s request, lights, trees, and an umbrella over the bench with flowers raining down.
Client
Anthropologie
Location
NYC
Year
2015
Anthropologie’s table for DIFFA, designed by Alexis Givens, had the theme of a whimsical summer garden party. I was part of a team who fabricated the design which included thousands of hand-cut and spray-painted plastic water bottles made to look like flowers.
Headington Companies was looking to activate some of their empty downtown buildings to celebrate the holiday season. The district is near the iconic “eye” and home to the flagship Neiman Marcus Store. Other luxury properties include the Joule Hotel and various restaurants and bars. Four artists were chosen to decorate the windows on the main street level on the corner of Akard and Main. For my window, I used salvaged fabrics and holiday plants in gold, cream, and white as the backdrop. I painted a face directly on the window and had floating cheeks, and eyes that changed every 2 weeks. When the project started the eye was looking straight, then to the side, then looking up into the sky during Christmas week as if looking for Santa. I also came in to paint her mouth open in excitement.
Client
Headington Companies
Location
Dallas, Texas
Year
2015
INSTALLATION & VISUAL MERCHANDISING CV
2020 Avión Tequila x Stanley Korshak, Dallas: Holiday Window Displays(AGENCY: Wheelhouse Innovations)
2020 Avión Tequila x Tootsies, Dallas: Holiday Window Displays(AGENCY: Wheelhouse Innovations)
2020 Avión Tequila x Tootsies, Houston: Holiday Window Displays(AGENCY: Wheelhouse Innovations)
2020 Avión Tequila x Cotton Club, Houston: Holiday Window Display(AGENCY: Wheelhouse Innovations)
2019 Perrier Jouët x Four Seasons, Dallas: Photo Op Wall (AGENCY: Wheelhouse Innovations)
2019 Marriott Gaylord Texan, Grapevine: Speak Easy (AGENCY: Wheelhouse Innovations)
2015 The Joule Hotel/Headington Company, Dallas: Holiday Window Display
2015 Anthropologie, NYC: Event Fabricator, DIFFA NYC
2014 Beholden/Anthropologie, NYC: Window Display Fabricator
2014 Urban Outfitters, NYC: In Store Display Fabricator
2014 Dirty Loops US Tour, NYC: Merchandise Booth Displays
2010 William Rast for Target Launch Party, The Factory Place, Los Angeles: Set Decorator, Assistant to Set Designer
2010 Raven + Lily Store Opening, Los Angeles: Merchandise Displays
2009 Iittala, Dallas: Product Merchandising and Display Fabrication, Assistant to Dana Mullins
2008 Japanese American National Museum, Los Angeles: Bi-Weekly Product Merchandising, Reformat Store Layout
2006-2007 Nasher Sculpture Center Store, Dallas : Weekly Merchandising, Trunk Show Planning, Assistant to Dana Mullins
2005, 2006 Blindside USA/UK: Mobile Merchandise Booth Displays, Product Development
EXPERIENCE
2002 University of Texas Arlington- BFA Theatre Performance, specialization in Costume Design
2008 Fashion Institute of Design and Merchandising Los Angeles- Apparel Manufacturing and Management
EDUCATION
Note: Installation & Visual Merchandising CV, for other qualifications please visit Lori’s LinkedIn Profile